New licensee to Cheltenham?

If you’re a new licensee, manager or designated premises supervisor of a licensed premises in Cheltenham, this page is for you.

Cheltenham boasts a large and vibrant night-time economy with low levels of crime and disorder, some considerably lower than other towns in the county and other towns of similar sizes.

The fact that Cheltenham boasts such low crime and disorder figures is no coincidence but a result great partnership work and investment.

We encourage all stakeholders, including the trade, to play their part in ensuring Cheltenham remains a safe place to live, work and visit.

This page therefore acts as a point of reference and information for new licensees, managers and designated premises supervisors.

Cheltenham Safe operates two schemes:

  • Day Safe – Retail crime reduction scheme mainly for daytime retail businesses; and
  • Night Safe – The night time economy group for late night bars, clubs and food establishments.

Licensees and managers are encouraged to join one of these crime reduction schemes.

Contact the Cheltenham Safe coordinator for more information or to apply for membership.

Other best practice schemes

Best Bar None

It aims to reward licensees who provide good management, a safe and enjoyable environment for customers, discourage binge drinking and prevent alcohol-related crime. It encourages licensees to act responsibly and take pride in their premises and surroundings and, in doing so, put something back into the Town and their local community. The rewards for licensees include, reduced rate training, the prestige of being part of the awards scheme, increased business within the area and lower insurance premiums resulting from the fact that they are running safer establishments.

More about BBN >>

Reducing Alcohol Related Violence (RARV)

The RARV project lays down common sense principles for all sectors of the night-time economy were the first such set of codes produced in the UK and were acknowledged as best practice by the Home Office.

More about RARV >>

Other Information